ProForma Sales Model (based on Marketing Effort)

Last Period Gross Profit

Number of Units built last period

My Sales Last Period totalled

Percentage of Leads I expect to convert to Meetings

Total Materials Cost last period

Percentage of Meetings I expect to convert to Proposals

Total Direct Labor Costs last period

Percentage of Proposals I expect to convert to Contracts

Total Land Cost last period

Total Gross Profit last period

From all the leads I expect to sell

projects

Last Period General and Administrative

Management Salaries

Business Expenses

WHAT IF I can:

Facilities and Utilities Expenses

Change ProForma Revenue per unit from

to

Total Net Profit last period

Change Material Cost percentage from

to

Marketing Channel

Change Direct Labor Cost percentage from

to

Number of leads I expect to generate from:

Website

Change Land Cost percentage from

to

Referrals

Change Management Salaries from

to

Drive by

Change Business Expenses from

to

Outbound emails

Change Facilities and Utilities Expenses from

to

Real Estate Agents

Change number of units built from

to

Print

TV-Radio

ProForma Sales

ProForma Direct Costs

ProForma General & Admin Costs

For total expected leads of

ProForma Profit

File Management

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