CONSTRUCTION BUSINESS MODEL CANVAS

Designed for:

Designed by:

Date:

VALUE PROPOSITION

CUSTOMER RELATIONS

CUSTOMER SEGMENTS

KEY ACTIVITIES

KEY PARTNERS

►Which value message(s) do we promise?

►Which type(s) of relationship do Clients expect?

►Which Market Type are we?

CATEGORIES

WHY WE SELECT PARTNERS

•Production

•Problem-Solving

•Economy

•Production Capability

►Identify Our Main Market Segments

►We support our Value Proposition by:

•Risk Reduction

•Resource Acquisition

►Which type(s) of relationships have we built?

•To Add Talent

•For Fulfillment

►We support our Marketing efforts by:

►Who are our Key Partners?

►Which customer problems are we solving?

Advisor

►Is relationship integrated into operations?

►Our Client Relations efforts require that we:

Legal

►For whom and how are we creating value?

Financial

►How costly is relationship management?

►The Company will make money by:

Risk Mgmt

►Which design features do we offer clients?

►Major Suppliers

►Material Supplied?

CHANNELS

KEY RESOURCES

CHANNEL PHASES:

►Demographics of most important customers?

•Awareness

How do we raise awareness of company?

TYPES OF RESOURCES

•Evaluation

How do we help clients understand Value?

•Physical

•Financial

•Design

•Labor

►Which status features do we offer clients?

•Purchase

What is the purchasing process?

►Resources required by Value Propositions?

•Delivery

How do we deliver value to our clients?

►Demographics of flanker market 1

•After Sales

What is our post-purchase support?

►Which channels do clients request?

►Major Subcontractors

►Which Trades?

☼ Position Statement ☼

►Resources required by Marketing effort?

►Demographics flanker market 2

►How are we reaching clients now?

►Which markets will we not address?

►Resources required by Client Relationships?

☼ Unique Value Statement ☼

►Which channel works best?

►Resources required to make money?

☼ Unique Value Proposition ☼

►Which channel is most cost efficient?

COST STRUCTURE

REVENUE STREAMS

IS THE BUSINESS MORE:

GENERALLY, THE CONSTRUCTION MARKET REVENUE STREAM IS AN ASSET SALE. PROJECT = ASSET.

•Cost-driven

(leanest cost structure, low price value proposition, use of automation, extensive outsourcing)

►For which features are clients willing to pay?

►Identify most important Revenue Stream(s)

•Value-driven

(focused on value creation, premium value proposition)

Rev Stream 1

The Business Is:

►Which Key Resources are most expensive?

Rev Stream 2

Rev Stream 3

►What are the most important costs in the business model?

►How much does each Revenue Stream contribute as %?

►For which features will clients not pay?

Rev Stream 1

►Which Key Activities are most expensive?

Rev Stream 2

Rev Stream 3

Rev Stream 4

Rev Stream 5

File Management

PRINT: Landscape, Margins=Minimum, Scale=60%