CONSTRUCTION BUSINESS MODEL CANVAS |
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Designed for: |
Designed by: |
Date: |
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VALUE PROPOSITION |
CUSTOMER RELATIONS |
CUSTOMER SEGMENTS |
KEY ACTIVITIES |
KEY PARTNERS |
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►Which value message(s) do we promise? |
►Which type(s) of relationship do Clients expect? |
►Which Market Type are we? |
CATEGORIES |
WHY WE SELECT PARTNERS |
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•Production |
•Problem-Solving |
•Economy |
•Production Capability |
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►Identify Our Main Market Segments |
►We support our Value Proposition by: |
•Risk Reduction |
•Resource Acquisition |
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►Which type(s) of relationships have we built? |
•To Add Talent |
•For Fulfillment |
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►We support our Marketing efforts by: |
►Who are our Key Partners? |
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►Which customer problems are we solving? |
Advisor |
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►Is relationship integrated into operations? |
►Our Client Relations efforts require that we: |
Legal |
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►For whom and how are we creating value? |
Financial |
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►How costly is relationship management? |
►The Company will make money by: |
Risk Mgmt |
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►Which design features do we offer clients? |
►Major Suppliers |
►Material Supplied? |
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CHANNELS |
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KEY RESOURCES |
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CHANNEL PHASES: |
►Demographics of most important customers? |
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•Awareness |
How do we raise awareness of company? |
TYPES OF RESOURCES |
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•Evaluation |
How do we help clients understand Value? |
•Physical |
•Financial |
•Design |
•Labor |
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►Which status features do we offer clients? |
•Purchase |
What is the purchasing process? |
►Resources required by Value Propositions? |
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•Delivery |
How do we deliver value to our clients? |
►Demographics of flanker market 1 |
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•After Sales |
What is our post-purchase support? |
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►Which channels do clients request? |
►Major Subcontractors |
►Which Trades? |
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►Resources required by Marketing effort? |
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►Demographics flanker market 2 |
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►How are we reaching clients now? |
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►Which markets will we not address? |
►Resources required by Client Relationships? |
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►Which channel works best? |
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►Resources required to make money? |
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►Which channel is most cost efficient? |
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COST STRUCTURE |
REVENUE STREAMS |
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IS THE BUSINESS MORE: |
GENERALLY, THE CONSTRUCTION MARKET REVENUE STREAM IS AN ASSET SALE. PROJECT = ASSET. |
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•Cost-driven |
(leanest cost structure, low price value proposition, use of automation, extensive outsourcing) |
►For which features are clients willing to pay? |
►Identify most important Revenue Stream(s) |
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•Value-driven |
(focused on value creation, premium value proposition) |
Rev Stream 1 |
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The Business Is: |
►Which Key Resources are most expensive? |
Rev Stream 2 |
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Rev Stream 3 |
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►What are the most important costs in the business model? |
►How much does each Revenue Stream contribute as %? |
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►For which features will clients not pay? |
Rev Stream 1 |
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►Which Key Activities are most expensive? |
Rev Stream 2 |
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Rev Stream 3 |
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Rev Stream 4 |
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Rev Stream 5 |
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PRINT: Landscape, Margins=Minimum, Scale=60% |