Theme-03-Marketing - Builder Academy

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TRAINING

Introduction to Marketing

1 Videos

Marketing 101 (podcast)

Marketing
Introduction

TOOLS

Know What
Your Market
Values

How Is Your
Business
Different?

Define Your
Market
Segment

Your UVP
(Unique Value
Proposition)

Brand to Attract
Your Most
Probable Buyer

Unique Value
Proposition
Generator

TRAINING

How to
Create and
Add Value

Communicate
the Value
You Provide

Promises You
Make to Your
Customers

TOOLS

The Business
Model
Canvas

The One-Page
Business Model
Canvas Form

What My
Market
Values

Market
Opportunity
Analysis

TRAINING

Position the Company

3 Videos

Marketing to High-End Clients

Opportunity Analysis (podcast)

Positioning (podcast)

The Business
Model
Canvas

Are You Playing
In a Game
Worth Winning?

Plant Your Flag,
Establish Your
Position

Marketing
to the
Affluent

TOOLS

How Effective
Must Your
Marketing Be?

Pro Forma
Based On
Marketing Effort

Pro Forma
Based On Lead
Conversion

Pro Forma
Based On
Market Share

TRAINING

Pro Forma
Based On
Marketing Effort

Pro Forma
Based On
Market Share

TOOLS

Email Version

Memo to SWOT
Participants
(email form)

S.W.O.T
Considerations
(email form)

S.W.O.T
Brainstorm
(email form)

S.W.O.T
Initiatives
(email form)

S.W.O.T
Strategies
(email form)

S.W.O.T
Initiatives &
Strategies
(email form)

Spreadsheet Version

S.W.O.T
Brainstorm
Worksheets

S.W.O.T
Scoring
(spreadsheet)

S.W.O.T
Initiatives
(spreadsheet)

Online Version

S.W.O.T
Initiatives
(online)

PDF Version (to print out)

S.W.O.T
Considerations

S.W.O.T
Scoring

S.W.O.T
Business

S.W.O.T
Marketing

S.W.O.T
Personnel

S.W.O.T
Production

S.W.O.T
Finances

S.W.O.T
Initiatives

TRAINING

SWOT ANALYSIS

5 Videos

Introduction to SWOT

Step 1: Gather Information
(podcast)

Step 2: Collate Information
(podcast)

Step 3: Brainstorm (podcast)

Step 4: Payoff (podcast)

S.W.O.T
Analysis
(free course)

Introduction
to
SWOT

SWOT Step 1:
Gather
Information

SWOT Step 2:
Collate the
Information

SWOT Step 3:
Brainstorm
the Results

SWOT Step 4:
The Payoff

TOOLS

Marketing
Action
Checklist

Marketing
Checklist for
Builders

TRAINING

Create the Marketing Plan

1 Videos

Marketing Checklist for Builders (podcast)

TOOLS

Content to
Support the
Buyer Journey

Lead Intake
Form

Lead Analysis
Form

Buyer Journey
Brainstorm

TRAINING

Introduction
to Content
Marketing

Step 1
Develop
Content

Step 2
Build
Awareness

Step 3
Achieve
Consideration

Step 4
Create
Intent

Step 5
Reinforce
Decision

Website Utilities

6 Videos

Add Icon to iPhone

0:49

Add Icon to Android

0:49

Add Bookmark to Desktop

1:26

Download a Worksheet

1:19

Download a Document

0:59

Change Name/Logo

1:16