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TRAINING

Introduction to Marketing

1 Videos
Marketing
Introduction

TOOLS

Know What
Your Market
Values
How Is Your
Business
Different?
Define Your
Market
Segment
Your UVP
(Unique Value
Proposition)
Brand to Attract
Your Most
Probable Buyer
Unique Value
Proposition
Generator

TRAINING

How to
Create and
Add Value
Communicate
the Value
You Provide
Promises You
Make to Your
Customers

TOOLS

The Business
Model
Canvas
The One-Page
Business Model
Canvas Form
What My
Market
Values
Market
Opportunity
Analysis

TRAINING

Position the Company

3 Videos
The Business
Model
Canvas
Are You Playing
In a Game
Worth Winning?
Plant Your Flag,
Establish Your
Position
Marketing
to the
Affluent

TOOLS

How Effective
Must Your
Marketing Be?
Pro Forma
Based On
Marketing Effort
Pro Forma
Based On Lead
Conversion
Pro Forma
Based On
Market Share

TRAINING

Pro Forma
Based On
Marketing Effort
Pro Forma
Based On
Market Share

TOOLS

Email Version

Memo to SWOT
Participants
(email form)
S.W.O.T
Considerations
(email form)
S.W.O.T
Brainstorm
(email form)
S.W.O.T
Initiatives
(email form)
S.W.O.T
Strategies
(email form)
S.W.O.T
Initiatives &
Strategies
(email form)

Spreadsheet Version

S.W.O.T
Brainstorm
Worksheets
S.W.O.T
Scoring
(spreadsheet)
S.W.O.T
Initiatives
(spreadsheet)

Online Version

S.W.O.T
Initiatives
(online)

PDF Version (to print out)

S.W.O.T
Considerations
S.W.O.T
Scoring
S.W.O.T
Business
S.W.O.T
Marketing
S.W.O.T
Personnel
S.W.O.T
Production
S.W.O.T
Finances
S.W.O.T
Initiatives

TRAINING

SWOT ANALYSIS

5 Videos
S.W.O.T
Analysis
(free course)
Introduction
to
SWOT
SWOT Step 1:
Gather
Information
SWOT Step 2:
Collate the
Information
SWOT Step 3:
Brainstorm
the Results
SWOT Step 4:
The Payoff

TOOLS

Marketing
Action
Checklist
Marketing
Checklist for
Builders

TRAINING

Create the Marketing Plan

1 Videos

TOOLS

Content to
Support the
Buyer Journey
Lead Intake
Form
Lead Analysis
Form
Buyer Journey
Brainstorm

TRAINING

Introduction
to Content
Marketing
Step 1
Develop
Content
Step 2
Build
Awareness
Step 3
Achieve
Consideration
Step 4
Create
Intent
Step 5
Reinforce
Decision

Website Utilities

6 Videos
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