Form-SWOT Brainstorm Statements

S.W.O.T. BRAINSTORM STATEMENTS

TEAM---
1. Please respond to the following statements honestly and truthfully, as that is the only way this exercise will have any value.
2. You do not have to comment on each statement, but your insights would be very helpful.
3. If you add your email address at the optional "Team Member's email", you will receive a copy of your responses to this survey.

Where are our STRENGTHS?

We have a deep inventory of construction skills in our company.

Agree Disagree I don't know

Our strongest skill asset is:

Our business is different from our competitors.

Agree Disagree I don't know

Here is how we are different:

Our company has an identifiable competitive advantage.

Agree Disagree I don't know

Our competitive advantage is:

We offer clients a compelling Unique Value Proposition.

Agree Disagree I don't know

Our Unique Value Proposition is:

Our sales and marketing process is excellent.

Agree Disagree I don't know

Our sales and marketing process is excellent because:

Our employees are more skilled than employees in other companies.

Agree Disagree I don't know

The specific ways in which our employees skills stand out are:

We have access to the capital we need for growth.

Agree Disagree I don't know

Our major sources of capital include:

Our reputation is very strong in our market segment.

Agree Disagree I don't know

Here are some things our customers say we do really well:

Where are our WEAKNESSES?

Deadlines and schedules are often missed.

Agree Disagree I don't know

The impact of not staying on schedule is:

We need to improve management expertise.

Agree Disagree I don't know

Here are some of the areas management should focus on:

Our competitors do some things better than we do.

Agree Disagree I don't know

Here are some of the things our competitors do better than we do:

Our customers complain about our performance.

Agree Disagree I don't know

The things our customers complain about include:

We hear serious objections from prospects about our company.

Agree Disagree I don't know

The most serious objections we hear from prospects include:

We need to update some of our technology and/or equipment.

Agree Disagree I don't know

The technology and/or equipment most in need of updating is:

We are understaffed for the work we do.

Agree Disagree I don't know

We need additional staff in these departments:

We have intermittent or constant cash flow problems.

Agree Disagree I don't know

Cash flow issues impact the company in these ways:

Our profit margins are lower than our competitors.

Agree Disagree I don't know

Here are some suggestions to improve our profit margins:

Where are our OPPORTUNITIES?

Certain trends will positively impact the construction industry.

Agree Disagree I don't know

Those positive trends are:

There is talent available in the industry that we could hire.

Agree Disagree I don't know

Somebody in the company should talk to:

There is an unmet need in our market we could serve.

Agree Disagree I don't know

That unmet need is:

Our competitors have a weakness we can exploit.

Agree Disagree I don't know

That competitor weakness is:

Our market segment is changing in a way that could help us.

Agree Disagree I don't know

All we need to do is:

There is a market segment developing that we should study.

Agree Disagree I don't know

The characteristics of the developing market are:

Our Company logo and motto are a great branding tool.

Agree Disagree I don't know

They would be even better if we:

The company value proposition reflects what we're all about.

Agree Disagree I don't know

But we could also add:

Our buyers often ask for something we don't offer, but could.

Agree Disagree I don't know

I've had them ask me about:

We could steal competitor's customers by offering more.

Agree Disagree I don't know

More what?:

Where are our THREATS?

Associate's morale is low.

Agree Disagree I don't know

Consequences of low associate morale include:

Subcontractor morale is low.

Agree Disagree I don't know

We can raise subcontractor morale by:

It is difficult to find competent subcontractors.

Agree Disagree I don't know

This is especially true in the following trades:

Suppliers are having trouble getting the materials we need.

Agree Disagree I don't know

We are especially having trouble getting:

There is a new competitor on the scene.

Agree Disagree I don't know

Name the new company and their value proposition:

A natural disaster could really hurt the company.

Agree Disagree I don't know

The most impactful natural disaster would be:

Competitors are offering new features.

Agree Disagree I don't know

Those features include:

Our target markets are shrinking.

Agree Disagree I don't know

Specifically, the following markets are declining:

I expect this SWOT exercise to have a positive effect on the future of the company.

Agree Disagree I don't know

Because:

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Facilitator name

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Date

Complete this next section only if you would like a copy of your responses.

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Team Member's email (optional)

When submitted, form responses are sent to the email addresses provided and then deleted. IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.

S.W.O.T. BRAINSTORM STATEMENTS

Where are our STRENGTHS?

Where are our WEAKNESSES?

Where are our OPPORTUNITIES?

Where are our THREATS?

Return to

Complete this next section only if you would like a copy of your responses.

When submitted, form responses are sent to the email addresses provided and then deleted.
IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.