The Business Model Canvas

is a recent addition to the business planning arsenal and an incredibly useful tool which is used to focus your business on the most important features of business planning. The Canvas begins with selecting a customer segment(s) you intend to address and then addresses:
  • what that selected demographic values;
  • how you are going to deliver a product or service that resonates with that value;
  • how you are going to maintain the relationship with the customer;
  • where the revenue stream from that relationship is coming from and what it is expected to be;
  • what levels of physical, human and financial resources are going to be needed to support the business;
  • which activities performed by the business will support the business model;
  • identification of the major partners in the business operations;
  • the overall operation costs involved in delivering the product or service to the customer segment(s).

All on One Page

And the largest benefit of all is that the Canvas forces you to hone down your ideas so it all fits on one page.  This necessity for clarity and precision impels some deep thinking about your new construction business and all the critical components. This is the major reason for creating a business plan… to gain clarity about your business and how it is going to operate.  Unlike the 50-page-plus dinosaur business plan we used to produce and then shove in the desk drawer, the Business Model Canvas is meant to be a tool that you use all the time to guide decisions you will be making about your Company.

Source

This course is based on the work of Alexander Osterwalder and Yves Pigneur in their seminal text “Business Model Generation“.  The course builds on their original concepts to bring together a business model for a Construction Business. Sections in this course include:
  • Introduction to the Business Model Canvas
    • What is the Business Model Canvas?
    • The Business Model Canvas for Contractors
    • Customer Segments
    • The Value Proposition
    • Delivery Channels
    • Customer Relationships
    • Revenue Stream
    • Key Resources
    • Key Activities
    • Key Partners
    • Cost of Operations
  • More on Customer Segments
    • Choosing the Right Customer Segment
  • More on the Unique Value Proposition
    • Developing Your Unique Value Proposition
    • The UVP Generator
  • Open All · Close All

Course Information

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Course Instructor

Dennis Dennis Author
 

Free 3-month Access

FREE
3 months of access

This course is intended to jump start your training in EstimatorPro, usually as an adjunct to hands-on training. Feel free to contact Dennis if you have additional questions. d.anderson@builder-resources.com. If you need additional access following the three months, just register again.

Join

Introduction to the Business Model Canvas

What is the Business Model Canvas?
The Business Model Canvas provides the opportunity to list all the important features of your business plan on ONE PAGE. Much more flexible than the long-form business plan we are all told we need to produce every five years or so.
The Business Model Canvas for Contractors
How your Construction Company can use the features of the Business Model Canvas to solidify the present and plan for the future.
Customer Segments
Who is your perfect client? This lesson explains why it is important to identify and understand your Prime Model, and build a construction business focused on the needs and wants of that type of customer.
The Value Proposition
What is the value of your offerings in the market. Have you identified a viable market and then worked to develop a product that market VALUES? Understand the importance of building value and then expressing that value to the market in this lesson.
Delivery Channels
Customer Relationships
Revenue Stream
Key Resources
Key Activities
What is it that you DO that makes you valuable to your market? What do you do that adds value to your Prime Model’s life? How are you value-differentiated from every other builder in your market? This lesson focuses on telling the story of your construction business to your market.
Key Partners
Cost of Operations

More on Customer Segments

Choosing the Right Customer Segment

More on the Unique Value Proposition

Developing Your Unique Value Proposition
The UVP Generator

Course Information

 

Free 3-month Access

FREE
3 months of access

This course is intended to jump start your training in EstimatorPro, usually as an adjunct to hands-on training. Feel free to contact Dennis if you have additional questions. d.anderson@builder-resources.com. If you need additional access following the three months, just register again.

Join

Introduction to the Business Model Canvas

What is the Business Model Canvas?
The Business Model Canvas provides the opportunity to list all the important features of your business plan on ONE PAGE. Much more flexible than the long-form business plan we are all told we need to produce every five years or so.
The Business Model Canvas for Contractors
How your Construction Company can use the features of the Business Model Canvas to solidify the present and plan for the future.
Customer Segments
Who is your perfect client? This lesson explains why it is important to identify and understand your Prime Model, and build a construction business focused on the needs and wants of that type of customer.
The Value Proposition
What is the value of your offerings in the market. Have you identified a viable market and then worked to develop a product that market VALUES? Understand the importance of building value and then expressing that value to the market in this lesson.
Delivery Channels
Customer Relationships
Revenue Stream
Key Resources
Key Activities
What is it that you DO that makes you valuable to your market? What do you do that adds value to your Prime Model’s life? How are you value-differentiated from every other builder in your market? This lesson focuses on telling the story of your construction business to your market.
Key Partners
Cost of Operations

More on Customer Segments

Choosing the Right Customer Segment

More on the Unique Value Proposition

Developing Your Unique Value Proposition
The UVP Generator
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