Course Title:

Conducting a SWOT Analysis

S

Strengths

W

Weaknesses

O

Opportunities

T

Threats

SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis is one of the most powerful business planning tools I have ever used. This training provides all the documentation you need to run a successful SWOT session, and tells you exactly how to conduct the process.

Course Information

SWOT Analysis Training

FREE

Get the training and support documents you need to conduct this valuable planning exercise for your construction company.

SWOT Analysis – the Survey

Memo to SWOT Participants

You are going to have to convince the participants that you want their honest input, not what they think you want them to say. This exercise will be completely anonymous, and their jobs are not at stake. That’s the only way to get useful input.

Video SWOT Analysis – Step 1 – Participant Input

Video
In Step One of the SWOT Analysis process, you begin gathering the important information from which you will be making decisions about which topics to address in the brainstorming session.

SWOT Analysis – Step 1 – The Participant Survey

Use the default provided or create a customized survey document to make sure the SWOT exercise is hitting all the right topics for consideration in the SWOT Brainstorm session.

Video SWOT Analysis – Step 2 – Collate Data

VIDEO
Pull all of the information together to present a picture of how stakeholders feel about the company.

SWOT Analysis – Step 2 – Aggregate the Input

The second step in the SWOT Analysis process is to gather and collate the information from the participants. This portion of the process happens before the brainstorming session, but lays the groundwork for a very productive meeting.

SWOT Analysis – Brainstorming Session

SWOT Analysis – Step 3 – Brainstorm

VIDEO
You’ve gathered all the preliminary data. Now you can really get to work generating some terrific ideas. This is the brainstorming session where it all comes together. You are going to be amazed at the quality of some of the ideas that surface.

Brainstorming Ground Rules

A list of reminders to help all participants play nice in the SWOT Analysis process.

Brainstorm Agenda – Half-Day/1-Day/2-Day

A customizable agenda for a long one-day brainstorming session or shorter two-day sessions. Use “as-is” or customize to your own preferences.

Brainstorming Worksheets

Use these worksheets to capture all the great ideas that will surface during your brainstorming session.

SWOT Analysis – Payoff

SWOT Analysis – Step 4 – Implementation and Payoff

VIDEO
A well-conducted SWOT Analysis exercise will produce more opportunities than you can handle. Here are some suggestions for making sure the initiatives are successful.

Go to SWOT Initiatives Form

You’ve gone through the survey and the brainstorming session, and have determined goals for the future. Here is how you set up the next step for success.