Establish and continually improve the company’s profile, goodwill and market penetration using digital contacts, media, publicity and special event programming.
• Create and develop all advertising, printed materials and digital media consistent with the Unique Value Proposition and the Position Statement.
• Create and execute an annual media calendar encompassing all forms of market contact and showing approximate dates and costs for each marketing campaign.
• Prepare advertising schedules.
• Document advertising materials.
• Take advantage of all available discounts and special offers when making media purchases.
• Secure written agreement for all media purchases.
• Develop and execute outbound marketing campaigns.
• Develop and execute inbound marketing campaigns.
• Make all advertising and publicity claims consistent with the ability of the company to deliver on those claims.