Content Marketing

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Here is a very good series of articles on Content Marketing
1. Content
Is King
2. Creating
Awareness
3. Consideration
4. Intent
5. Decision
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Accessing the mind of your prospect is tricky.
  • You have to know who the prospect is.
  • You have to anticipate what the prospect needs or wants.
  • You have to provide content that matches that need or want.
  • You have to make the prospect feel comfortable with you.
  • You have to guide the prospect to a favorable decision.
  • You have to help the prospect confirm that your company is the right decision.
The content suggestions here can help.

Use this worksheet to create specific content for the phases of the Buyer Journey.

Create and identify the marketing pieces you will use in the spaces provided in each column.  Content clues are provided relevant to the Buyer Mission, Buyer Behavior, and Buyer Research Needs.  Buzzwords and Relevant Terms are provided for each step in the Buyer Journey.

You will find your marketing is much more effective if it is purposeful in its content and targeted in its application.

Content
Awareness
Consideration
Intent
Decision
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