The Unique Value Proposition (UVP)

The Unique Value Proposition (UVP) is your battle-cry to your market. It expresses what is preferentially unique about your business. It motivates and is a source of pride for your associates. It is the promise you make to your customers. This survey will start you thinking about the most important branding message your Construction Business will make.

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The Unique Value Proposition (UVP)

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What is the single most important message about your construction company you want to communicate to your market?

Do you honestly believe that message?

Yes No Sometimes

Are you delivering on that message right now?

Yes No From time to time

Is there anything making it difficult to deliver on your promise?

YOUR UNIQUE VALUE PROPOSITION:

You get about seven seconds and seven words to set your company apart in your market.
SEVEN WORDS!!
They had better be the right words.

A tagline, or Unique Value Proposition (UVP), succinctly expresses how you are preferentially different from the competition. If your company has a tagline, what is it?

How does your Unique Value Proposition set your company apart from your competition?

What is the promise your company makes in its UVP?

Does your market value the promise made in your company's Unique Value Proposition?

Are you presently delivering on the promise made in your company's Unique Value Proposition?

MORE RESOURCES:

To read more about developing the Unique Value Proposition, click on this link.

To use the Unique Value Proposition Generator to find your UVP, click on this link.

Thanks for completing this survey in the FOUNDATION series. Be sure to request a copy of the survey for your records, as Builder Academy does not retain this information.

The Unique Value Proposition (UVP)

When submitted, form responses are sent to the email addresses provided and then deleted. IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.

The Unique Value Proposition (UVP)

SOUND IT FROM THE MOUNTAINTOPS

MORE RESOURCES:

When submitted, form responses are sent to the email addresses provided and then deleted.
IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.