How Is Your
Construction Business
Different?

For marketing purposes, it is important to be “PREFERENTIALLY DIFFERENT” from your competition. This means that your business is different in some way, and that your selected market APPRECIATES and VALUES that difference.

This survey looks closely at how you are planning on setting your construction company apart from all the “ME-TOO” builders against whom you compete in your market.

When submitted, form responses are sent to the email addresses provided and then deleted.
IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.

HOW DOES YOUR COMPANY STAND OUT IN THE CROWD?

Where should a copy of your responses be sent?

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Date Completed

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HOW Is Your Business PURPOSELY Different?

Describe the measures you are actively taking to set your business apart.

PRODUCTS

Which PRODUCT(S) are you going to use to differentiate your projects?

Product 1

Product 2

Product 3

Which companies will be key SUPPLIERS for these products?

Supplier(s) for Product 1

Supplier(s) for Product 2

Supplier(s) for Product 3

I have opened accounts at these suppliers.

Yes No I am working on it Not applicable

I have met the salespeople and managers of my key suppliers.

Yes No I am working on it Not applicable

I have investigated on-line suppliers to compare pricing and selection.

Yes No I am working on it Not applicable

PROCEDURES and PROCESSES

Which PROCEDURES and/or PROCESSES are you going to use to differentiate your projects?

Procedure or Process 1

Procedure or Process 2

Procedure or Process 3

I have acquired and/or established the training necessary to ensure that the unique procedures and processes are followed for each project.

Yes No I am working on it Not Applicable

There is written documentation for employees or subcontractors to follow for each of the unique procedures and processes.

Yes No I am working on it Not Applicable

Market-Testing the Differentiation Measures

The best test result is to have a customer actually pay for a feature or set of features in a project. The second best test is to ask a prospect if they would be willing to pay extra for a feature.

I have market-tested the differentiation measures to determine that the market segment understands, appreciates and is willing to pay for each.

Yes No I am working on it Not Applicable

Describe your best guess as to what your market segment thinks about the differentiation measures you have selected.

How are you going to tell your market segment about the difference between your construction company and all the others?

Website Email Model Homes Jobsite Signage Newspaper Ads Yellow Pages Television Seminars Circulars Other

Be sure to request a copy of the survey for your records, as Builder Academy does not retain this information.

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How Is Your Construction Business Different?

When submitted, form responses are sent to the email addresses provided and then deleted. IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.

HOW DOES YOUR COMPANY STAND OUT IN THE CROWD?

HOW Is Your Business PURPOSELY Different?

Market-Testing the Differentiation Measures

Be sure to request a copy of the survey for your records, as Builder Academy does not retain this information.

How Is Your
Construction Business
Different?

When submitted, form responses are sent to the email addresses provided and then deleted.
IF YOU WISH TO RETAIN THE INFORMATION YOU HAVE ENTERED, ADD AN EMAIL ADDRESS BEFORE SUBMITTING.